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ImPerium Vancuverii is a premier eSports organization located in Vancouver, Canada. Formerly known as ImPerium Gaming eSports, they span a variety of games including LoL, CoD, and R6S.
June 2019 – May 2020.
Updating and collaborating the improvements of ImPerium was occuring the entire time I worked there and gave the foundation needed for them to soar.
I was in charge of just about everything for this project like project management, creative direction, and development.
ImPerium Vancuverii, formerly ImPerium Gaming eSports was back in its founding stages in mid 2019 and was looking for a designer to come in and take the reigns. Seeings as I had a big love for video games and eSports, it felt like a perfect fit. With direction from the top managers and team leaders, we collaborated to create the first edition of their “professional” look and feel.
A majority of the research for brand and web was spent on competitor analysis. We wanted to be sure that what was created for their brand was unique, but still fit in with their target audiences of hardcore gamers and casual players.
A majority of the research for brand and web was spent on competitor analysis. We wanted to be sure that what was created for their brand was unique, but still fit in with their target audiences of hardcore gamers and casual players.
A majority of the research for brand and web was spent on competitor analysis. We wanted to be sure that what was created for their brand was unique, but still fit in with their target audiences of hardcore gamers and casual players.
A majority of the research for brand and web was spent on competitor analysis. We wanted to be sure that what was created for their brand was unique, but still fit in with their target audiences of hardcore gamers and casual players.
By taking their new brand style and user research, I helped design, direct, and develop their new website for the interim before the convention and for when they’d be fully live, assigning rules and standards for how and when colors and elements should be used.
While the convention got put on hold due to the pandemic, we still gave the client plent of proofs-of-concept for when they begin developing physical assets for their convention center.
Leaving ImPerium Vancouverii in the end was a hard decision for me to make as I felt that the creative team I had become a part of in the end was just about to start something amazing. Alas, life happened and I had to move on, but based on feedback from the internal team as well as the external managers and clients, they loved what we had started as a base. The team has since found their footing and, while the branding has changed in certain ways, it has found its voice in the basis established back in 2019-2020.
Thanks for visiting me today. If you’d like to get in touch, feel free to contact me or visit my socials.
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Freelance Designer
Education
Apr 2016 – Sep 2016
Remote, USA
Assisted art director in making creative assets to be used by the internal team and website for publishing. Developed mostly informational-based graphics and supporting materials.
Freelance Designer
Manufacturing
Aug 2018 – Nov 2019
Remote, USA
Worked as freelance designer and consultant for the marketing department. Assigned various creative projects for assets used for clients and trade shows. Developed campaign ideas for the marketing team to pitch internally and helped development after approval of concepts.
Graphic Designer
Education
May 2017-May 2019
Rochester, NY, USA
Teamed with other student designers and our department on digital and print design related to student events and information.
Creative Director
Graphic Designer
eSports / Entertainment
May 2019-May 2020
Remote, USA
As Graphic Designer, I helped set up and standardize the creative used by all aspects of the team members and managers by developing internal brand standards, file structures, and design request system. Continued design requests for team upkeep and maintaining established standards.
As Creative Director, I worked closely with the senior management team to bring on new creative talent to flesh out design and marketing team needs. Became checkpoint for all creative deliverables and mentored design staff through projects and internal processes. Developed high-level concepts for promotional needs, internal management, and external events.
Digital Designer
Marketing/Advertisement
July 2019 – Present
Syracuse, NY, USA
Working with the design team on internal creative, client advertisements, website projects, and large-scale client campaigns. Assisted in establishing standards for web accessibility in client projects and was routinely brought in to give design advice on creative requests. Dedicated to user experiences across all aspects of the advertisement experience. Worked on all parts of the web development process from wireframe & sitemap to CMS build and dev guidance.