Unplugged Gaming is a local game shop located in Manlius, NY with a focus in trading card games. They do also provide gaming supplies and provide an economy for locals to trade in their old cards.
July 2021 – September 2021.
Along with establishing a brand and its guidelines, we also provided voice & tone and photography direction.
I was one of two designers working to help conceptualize and then develop this brand’s visual look & feel.
Right Coast came to our team envisioning a brand new convention for the CNY area. With the help of another external company, they decided to try their hands in the realm of gaming conventions and needed a brand & website that could compete with the champs like PAX and NYCC. While ambitious, we worked out a plan and execution plan that could turn out something close to what they wanted.
The biggest challenge was figuring out how to stand out in an already well defined space while not standing so far out that nobody would pay attention. As the person on the team with the largest amount of knowledge in gaming and conventions, I had the specified task of coming into the project from a consumer perspective as well as a designers. It certainly wasn’t easy, but it helped give the client ease of mind and information as to why certain design decisions were made.
As the first large-scope project I was put in charge of, I am incredibly proud of where we left off. The client was over the moon, their contacts visiting the site enjoyed it, and it even won an RAF Award in the 21-22 award season. It, in the very least, gave the client a jumping point for where their brand and site could go in the future. The first ELITE Game Con is set to open in September 2022.
I unfortunately wasn’t around during the moodboard process, however what the client liked the most was the use of bright, vibrant color with geometric shape and fun visual monochromatic styles. These are some of the more finalized concepts.
After a variation of my first concept above was selected by the client, my fellow designer and I worked with the copywriter to flesh out their final brand guidelines as well as photography, type, and voice & tone. Since we were only doing their brand development, it was important to get this as solid as possible.
It’s not every day that your local game store wants to change or evolve. After all, these places are built on having a small and dedicated community and those typically come with fair amounts of nostalgia attached. Regardless, it was still a joy to work on and while I still hope that one day I’ll be able to design a kick-ass site or hybrid app that they so definitely deserve, I can take solace knowing that I’ve done my part to help out my local game store in more than just buying product.
Apr 2016 – Sep 2016
Assisted art director in making creative assets to be used by the internal team and website for publishing. Developed mostly informational-based graphics and supporting materials.
Aug 2018 – Nov 2019
Worked as freelance designer and consultant for the marketing department. Assigned various creative projects for assets used for clients and trade shows. Developed campaign ideas for the marketing team to pitch internally and helped development after approval of concepts.
May 2017-May 2019
Rochester, NY, USA
Teamed with other student designers and our department on digital and print design related to student events and information.
eSports / Entertainment
May 2019-May 2020
As Graphic Designer, I helped set up and standardize the creative used by all aspects of the team members and managers by developing internal brand standards, file structures, and design request system. Continued design requests for team upkeep and maintaining established standards.
As Creative Director, I worked closely with the senior management team to bring on new creative talent to flesh out design and marketing team needs. Became checkpoint for all creative deliverables and mentored design staff through projects and internal processes. Developed high-level concepts for promotional needs, internal management, and external events.
July 2019 – Present
Syracuse, NY, USA
Working with the design team on internal creative, client advertisements, website projects, and large-scale client campaigns. Assisted in establishing standards for web accessibility in client projects and was routinely brought in to give design advice on creative requests. Dedicated to user experiences across all aspects of the advertisement experience. Worked on all parts of the web development process from wireframe & sitemap to CMS build and dev guidance.